Express Mobile Apps
Summary: The goal was to internally develop a completely custom and proprietary iOS and Android mobile app for Express. While focusing on getting out a hybrid MVP initially, over the following year we evolved the app to a fully native experience across the entire funnel and added many new features.
Objectives: Increase acquisition, frequency and retention through integrated shopping, convenience, loyalty & fashion authority
KPIs: Increase downloads, app engagement, orders, revenue
Components: Strategy, UX, Visual Design Collaboration, Brand Storytelling
Iterations: Native migration, Trend Snap (visual search), App exclusive offers, NEXT Refresh, Apple Pay, Social Login, Buy Online Pickup In-store (BOPIS), Touch ID, SMS Messaging, Loyalty, Content Hub Strategy/Design, Right for Occasion, Product Page Redesign
Gallery of Express Work
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