Summary: Since 2012, Aptify has been a software client requiring a full range of services from simple graphic design and visual communications to sophisticated UX/UI strategy and execution. The focus has been supporting the Marketing and Sales team execute compelling assets like collateral, website user flow and content downloads, live event and exhibition visuals, plus much more.
Objectives: Increase brand awareness, create clear and engaging visual communications, support content marketing and thought leadership activities, improve website usability and conversions
KPIs: Increased lead generation, website conversion rates
Components: Strategy, UX, Visual Design, Brand Storytelling
Below: Mockups of the website redesign.
Gallery of Aptify Work
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