Summary: Kenmore, a division of Sears, needed their website redesigned because they were moving to a new CMS (Adobe Experience Manager.) This would allow the business owners the ability to update pages quickly without the help of a developer or a designer.
Objectives: Use the already created components for AEM to design and build a site that fit the Kenmore brand. The template design needed to showcase the different product categories with large imagery and ability for the user to easily navigate to the different sections of the site. The category pages needed to have easy filtering and key benefits/callouts for the different products.
Components: Strategy, UX, Visual Design
MyKmart Community Redesign | Strategy, UX, Visual Design, Brand Storytelling