Summary: We relaunched the developer program to inspire open innovation, grow the reach of the Sears brand and catalog and to increase revenue through the developer affiliate program.
Bi-annually we would partner with BrandGarage to hold a developer challenge in a key tech city. We challenged developers and startups to explore solutions to real business problems we presented. Over 200 developers and startups would attend and we would spend 3 days brainstorming, collaborating and hacking!
I designed all digital and print collateral to promote the program. The program included both a developer network and an affiliate program enabling developers to earn commission on sales of Sears products from their applications.
Objectives: Open innovation, build developer relations, grow developer community
Components: Strategy, UX, Visual Design
Achievements: 3 Developer Challenges attended by over 200 developers each in San Francisco, New York & Atlanta
Below: This collateral was created to promote the Sears Developer program booth at an API Conference.
Below: Sears Affiliate Tools. Sears Developer Affiliate program was created to enable developers to earn commission when using Sears API and selling Sears product.
Below: We partnered with Apigee as our 3rd party API management tool and customized the design for their white-label portal below.