Sears Developer

Summary:  We relaunched the developer program to inspire open innovation, grow the reach of the Sears brand and catalog and to increase revenue through the developer affiliate program. 

Bi-annually we would partner with BrandGarage to hold a developer challenge in a key tech city.  We challenged developers and startups to explore solutions to real business problems we presented.  Over 200 developers and startups would attend and we would spend 3 days brainstorming, collaborating and hacking! 

I designed all digital and print collateral to promote the program.  The program included both a developer network and an affiliate program enabling developers to earn commission on sales of Sears products from their applications.  

Objectives:   Open innovation, build developer relations, grow developer community

Components:  Strategy, UX, Visual Design

Achievements:  3 Developer Challenges attended by over 200 developers each in San Francisco, New York & Atlanta


Below: This collateral was created to promote the Sears Developer program booth at an API Conference. 

Below: Sears Affiliate Tools. Sears Developer Affiliate program was created to enable developers to earn commission when using Sears API and selling Sears product. 

Below: We partnered with Apigee as our 3rd party API management tool and customized the design for their white-label portal below.